Our standards

Everything we do is printed on the jar

Most supplement brands hide behind a blend name and a nice photograph. We would rather tell you the milligrams, where they were made, and what we will not put in a gummy — then let you decide.

No proprietary blends

Every active and its dose appears on the label and on the product page. If a number is small, we print it small — we don't hide it in a blend.

GMP, in the UK

Made in a GMP-certified British facility and batch tested before it leaves. Orders ship from the UK, so nothing sits in customs.

Sugar free, vegan, always

0 g sugar in every formula, sweetened with maltitol and set with pectin rather than gelatine. Colour comes from fruit and vegetable concentrate.

30 days, opened or not

Email us within 30 days of delivery for a full refund. You don't need to post a half-eaten jar back to us.

The short version

What we won't do

A supplement is food, not medicine, and the rules in the UK exist for good reasons. Where a claim isn't permitted we don't make it — even when a competitor does.

  • Melatonin. It isn't permitted in UK food supplements, so it isn't in our night formula, whatever the imports on marketplaces suggest.
  • Cure language. No "fixes", no "treats", no before-and-afters. Only claims the GB register actually authorises.
  • Invented reviews. The star distribution on each product page is the whole distribution, three-star reviews included.
  • Fake urgency. No countdown that resets, no "only 3 left" when there are hundreds. The dispatch clock on a product page is the real cut-off.
Why gummies

The best supplement is the one you actually take

Adherence is the part nobody puts on a label. A jar of capsules at the back of a cupboard does nothing at all, and most people quit within a month because swallowing them is a chore.

A gummy is a habit people keep. That is the whole argument, and it's why we spend as long on flavour as on the formula.

Night-Time GummiesD3+K2 GummiesAshwagandha KSM-66
The company

Who you're actually buying from

Registered
Vitgem Ltd (company 15158708), Office 2309ij, 182-184 High Street North, East Ham, London E6 2JA
Range
Five formulas: sleep, immunity, stress and focus, weight, menopause. Sixty gummies a jar.
Delivery
Royal Mail Tracked 48, £2.49, free over £20 and on every subscription. Order by 8am on a working day and it leaves the same day.
Questions
A real person answers within one working day. Nothing is routed through a chatbot first.

Read the labels, then decide

Every dose is on the product page before you buy — including the ones that aren't impressive.

See all five formulas